In today's rapidly evolving business landscape, the importance of building strong, supportive networks cannot be overstated - especially for women in business. Although there has been significant progress in female representation across various industries, women still face unique challenges that their male counterparts might not. These challenges include funding bias, balancing work and personal growth, and limited access to leadership roles. Such hurdles make the establishment of robust networks not just beneficial, but essential for women looking to advance their businesses and foster personal growth.

These networks offer more than just opportunities for business development; they serve as a community where women can share experiences, advice, and support. In a world where business dynamics are constantly shifting, having a reliable network can provide the stability and encouragement needed to navigate through transitions and challenges effectively.

For many women, these networks also act as platforms to amplify their voices, promote their milestones, and advocate for access in their respective fields.

Networking is more than just exchanging business cards or LinkedIn connections. It's about creating genuine relationships that can support both personal and professional growth. These relationships often extend beyond business transactions, evolving into mentorships and friendships that last a lifetime. For women in business, these networks often serve as lifelines, offering guidance, support, and opportunities that might otherwise be out of reach.

Women often find themselves navigating a complex web of professional and personal responsibilities, from advancing in their careers to managing family obligations. While networking is critical for professional advancement, it can sometimes feel like just another task on an already full plate. However, the benefits far outweigh the initial effort. Networking especially viewed through the lens of the ancient practice of ubuntu, provides a platform to share experiences, learn from others, and build a community that encourages growth and resilience.

Moreover, women often face unique barriers in the business world, such as funding bias and a lack of representation in decision making roles. By networking, women can find supporters and mentors who understand these challenges and can offer tailored advice and backing. Furthermore, women-specific networking events and groups provide a safe space where they can express themselves freely and address issues that might be overlooked in more general settings.

Building a network is not about chasing the numbers but about developing quality connections. Whilst the initial stages of the process is more frog kissing than more introverts would like, the effort does pay off (I know, I’m a recovering introvert).

Here are some strategies to ensure your networking efforts are both effective and rewarding. These strategies are still helping me and can also help you build a network that not only supports your business growth but also enriches your personal development.

The most successful networks are built on genuine relationships. When attending networking events or reaching out to potential connections, approach the situation with authenticity. People are more likely to remember you and want to help if they feel a real connection. Authentic interactions are the foundation of trust, and trust is a crucial element in any successful professional relationship, especially as we build globally online.

Being genuine also means showing interest in others, asking questions, and listening actively. This approach not only helps you learn from others but also makes you more approachable and relatable.

Remember, networking is a two-way street; offering support and value to others can lead to mutually beneficial relationships.

Now as a late starter to social media, I cannot stress the importance of these tools. Although some may have mastered this part of visibility, some have to acquire the skill; but it is a learnable skill.

Platforms like LinkedIn, Twitter, and Instagram can be powerful tools for networking. Use them to connect with other business women, join industry-specific groups, and participate in discussions. Sharing your own insights and experiences can also help establish your credibility and invite others to connect with you.

Social media also allows you to maintain connections with people you meet at events and conferences. You can continue conversations online, share relevant content, and stay updated on your connections' professional journeys - making sure to congratulate them along the way.

Additionally, participating in webinars and virtual events can expand your network beyond geographical limitations, connecting you with like-minded founders worldwide.

There are numerous events specifically designed to support women in business. From conferences to local meetups, these events provide a supportive environment to connect with like-minded individuals. They are also great opportunities to learn from successful women who have navigated similar challenges.

These events often feature speakers and workshops that address topics relevant to women in business, such as leadership, work-life balance, and business growth. Attending these events can provide inspiration, motivation, and practical advice to help you advance in your career.

And, speaking from our ukuNetworka Community experience, whilst these events are not only limited to female speakers/facilitators the panels are curated for authority. Moreover, the connections you make at these events can lead to industry access, collaborations, partnerships, and lifelong friendships.

It's been said that women are over-mentored and underfunded but the truth is if relationships are a cornerstone to accessing funds then mentorship is the cornerstone of effective networking.

The issue is not underfunding, rather right fit and authority. Finding a mentor who has walked a similar path can provide invaluable guidance and support. Don't be afraid to reach out to potential mentors with a thoughtful message about why you admire them and how they can help. A good mentor can offer insights, share experiences, and provide access and encouragement when you face challenges.

In addition to one-on-one mentorships, consider joining mentorship programs or groups where you can connect with multiple mentors and peers. These programs often provide structured guidance and resources to help you achieve your personal goals. Remember, your business growth depends on your personal growth and mentorship is a two-way relationship; be open to learning and also willing to contribute your perspectives and experiences.

As you progress in your business, consider giving back by mentoring others. Sharing your experiences and insights not only benefits the mentee but can also provide you with new perspectives and a sense of fulfilment. Mentoring can strengthen your leadership skills, expand your network, and reinforce your own knowledge and expertise.

By becoming a mentor, you play a crucial role in empowering the next generation of women in business. You can help them navigate challenges, celebrate their achievements, and encourage them as they pursue their aspirations. Mentorship fosters a cycle of support and empowerment that benefits both the mentor and the mentee, and ultimately, the broader business community.

Creating a network isn't just about individual success; it's about building a community where everyone can thrive. Supportive networks empower women to overcome the seen and unseen barriers, access opportunities, and achieve their goals. They foster an environment of collaboration, innovation, and mutual support that benefits all members.

For those of us who this step is not natural or are recovering from relationship hurt, here are a few tips on how to create the environment for relationships to grow and thrive, and ultimately be beneficial to all.

Networking is a powerful tool for women in business, offering opportunities for growth, support, and collaboration. By approaching networking with authenticity, leveraging social media, and attending women-focused events, you can build a strong, supportive network. Remember, the journey is not just about personal success but about empowering others and creating a thriving business community.

As the proverb says, let's build a network that supports and celebrates women in business.

Together, leaning on the principles of ubuntu as a strategy, we can overcome challenges, seize opportunities, and create a brighter future for women across borders, in all industries.